Maybe you’re familiar with this advertisement, but I couldn’t help but share it. Have you ever seen a more depressing ad? I mean, both my parents are already dead, and this ad manages to make me feel like one of them is going to die again any minute. And if that wasn’t enough, it clearly reminds me that I could just as easily drop dead as well. Sweet.
I’ve actually seen this ad several times while browsing the web, and I can’t help but wonder if this is target advertising at its best. Have I searched for “hospice” too many times? Or “King David Memorial Gardens Cemetery”? Or maybe just “pancreatic cancer” once?
Dear Search Engine, I think you need to rejigger some of your formula outputs. For the above searchable terms, how about generating a pleasant picture of a frolicking pony? Or a bouquet of sunflowers? Even an irrelevant Bed, Bath & Beyond ad would be preferable. And more importantly, it wouldn’t make me feel like it’s possible for my deceased parents to die all over again. I can’t even imagine what it’s like for a teenager with two living parents to see this awful ad for the first time.
I do recognize, however, that the merchant is primarily responsible for this absurdity. Why not take a different spin, Accuquote? What about images of the younger generation smiling, feeling safe, evoking feelings of protection and financial security? This is in fact the true essence of what you’re offering anyway, right?
I get what you’re shooting for: You’re trying to strike a chord. Tug at the emotional heartstrings (and clogged arteries) of America’s baby boomer generation. Fine, but I think you went too far with this one.
Again, while less relevant, I think a nice, frolicking pony would do just fine here as well. The Accuquote Pony would be a lot more pleasing to the eye than what you have going on now which, quite frankly, I can’t take my eyes away from quickly enough.
What do you think? a) Girl bent over father’s grave crying b) Happy, smiling children evoking feelings of protection and security or c) The Accuquote Pony?